Did you know webinars can be amazing for your business? The goal of this article is to teach you specific methods to make your webinar incredible!
First, you'll never let any technical problems enter your way. The webinar platform may lead you straight to your primary goal. But you must relax, process problems that WILL come up, and keep moving forward. If you start today, webinars can be quite a huge part of your earnings.
The focus for this article is always to teach you how to use webinars to market your products. What I am going to teach you is webinar fundamentals who have led me to bring in thousands of dollars in my business.
This information will focus on strategies that work well for new marketers. With such strategies could two or three times your webinar income.
For the first part of this article, I'll be talking about tactics. These fundamentals usually are not taught by the majority of companies. So you will wish to pay close attention.
Webinars hold the highest conversion rates associated with a medium. You can easily sell 100 to 200 products per webinar when done correctly. If you are selling high ticket items, $1,000 and above, it is possible to see the income potential.
How come webinars work?
Webinars are scheduled events. Scheduled events, or things that are on our calendar, we have to say is more important. Think of the last wedding you visited and how much effort you add into getting there promptly. We take great choose to attend scheduled events.
Webinars have more attention. In a world where we are getting hit with a million things previously, webinars allow you to have a captured audience. Webinars place your audience into a ready state where they are open to buying. With the right techniques, your webinar drives the audience into a buying experience. Remember, selling can be a process of crafting an event for your audience. Not spewing facts or pushing, but crafting an experience.
Let's take a look at a cocktail party for example. What in case you serve? Is it formal? Can it be casual? This is how I want you to think about your webinars. You craft the variable situation which allows your customers to open up and be ready to buy.
Webinars are effective because you get to teach the viewers everything possible. That can be done an hour or hour . 5, but 70 minutes is fantastic for selling.
People will perceive you being an authority if you do webinars and that is important. Our society likes authority figures. We feel people on TV and we believe what the authority figure says. Make use of webinar platform to tell people the facts. This can increase your authority the ones start to trust you.
When you do webinars people will start to assume that you're an authority. This is powerful. Individuals are psychologically influenced to complete what authority figures tell us to do. The more webinars you do, the more your emails get opened, the harder your social media posts get noticed, and so on.
Ready for the "Ah Ha!" moment?
Everyone loves screen time. Everyone sees their screens to look at social media while waiting. We glance at a computer screen all day long at work. We get back and watch the TV screen. We spend our life going from screen to another.
Webinars satiate our hunger to stare with a screen. And by to be the person who shows up on screen, you will create profit inside your business. There is a prevalent believed that staring at a screen makes life more interesting. In reality, most people refuse to store their screens which is how you are going to maximize profit.
But, if you do not have a sound business structure, you are not going to make money from webinars. Let's quickly tackle this topic next.
Top Income Earner Model
The Top Income Earner Model does not including spamming your business opportunity. What is spam? Spam is posting valueless product images on Facebook, Twitter, or Instagram. It becomes an amateur technique which is rampant.
The Top Earner Business Model does work and it includes webinars.
The first step: Position with a marketing system. Your marketing system must provide your audience a professional website. Free happy to capture leads. And live trainings full of helpful information to increase value.
Step 2: Generate leads, leads that convert into sales. Webinars allow you to generate leads. You are able to set up your webinar so that everyone who registers gets added to your optin list.
Simple tip: Be aggressive promoting your webinar. You can jump up and down in promotion and it will be just fine with folks. But, do this with your products only and individuals label you a spammer. What's the difference? Webinars are educational while increasing value in people's life.
Step three: Develop relationships. People are only going to buy from people they know, like and trust. Presenting a webinar that solves problems positions you because the authority. Not just another spammer jumping up and down about a business. Until people feel like they know, like, and trust you they won't buy from you.
Step four: Monetize.
1. Sell on HOT TOPICS. "How to XYZ" and "How to do ABC"... focus on your products that sell in the highest commission for you. Focus on selling things that have a wide appeal.
2. Consider selling 100% profit offers. A few of you are missing this inside your business model. If you sell affiliate products and they are not 100% payout offers, you may are missing out on money. Focus on the 100% profit items you could include to offset this loss.
3. Sponsor people into your opportunity. When you do the first 2 steps right, you'll get people asking you "so how do you join your team?"
The next way to sponsor would be to do a consultation, it is possible to offer this as a bonus: "When you buy the product I will give you a 15 minute consultation". Make use of this time to diagnose what they really want and offer the solution.
The webinar model is not about chasing people. All is here attraction.
Your webinar must add a unique selling proposition.
Why? Your prospect has many events. Team events, conferences, super Saturdays, kid activities, three way calls, Netflix waiting on DVR... It is easy to become overwhelmed! This is the state of the industry. You have to stand out among the clutter.
If you get out there and do a webinar that seems like everyone else, and you will lose people. Everybody in the industry thinks they need to get all enthusiastic about the exact same topics. Should you host webinars on a single topics that most people are doing, you will get overlooked. OK, so then exactly what are you supposed to do?
Position yourself having a unique selling proposition. And ensure you include a hook. A unique selling proposition is surely an offer. A unique offer! Some benefit, or even a promise to deliver a benefit. Be different than what other people are offering. "How to make 10k in 6 months" or "How to make money online" are pretty blah these days. People are not going to get excited. Come up with something unique you've not seen yet. Position your offer so that it inspires people to act.
Here are 2 bad examples: "Get more Facebook fans." "How to generate money by being a stay at home mom".
Frame your title that it is interesting. People should feel that every aspect of your webinar funnel is different than what they have seen. Picture one of the most unreceptive person on the planet making them your target.
Focus on a basic idea (such as the bad examples above) and expand on it. Now include different angles, hooks, and the pain points your audience is coping with. You have to understand what keeps them awake at night. Focus on re-wording your hook until it really is unique and something nobody else is offering.
Use triggers. The following triggers work well in webinars.
Social Proof (showcase results)
Reciprocity (You provide someone something plus they give something to you). "I am taking time out of my busy day to train you and I ask that you simply stay throughout and present me 100% of your time".
Scarcity (scarce backpacks are more valuable).
Urgency (items expire in time).
Business opportunity (I only have 3 spots available).
Be likeable (do not be rude, don't make false claims) Be YOU!
Capture leads together with your webinar: All your registrants will need to go to into your optin list.
You want those leads to get added to your list. This can be critical. It allows you to build your list that is your asset.
Send an e-mail to the Webinar RSVP's
(Send Day's the Webinar)
Title: Emergency message about tonight's webinar!
You've registered for my webinar tonight (then put in the title).
We are currently overbooked as well as the space only seats (amount of registrants). Word is spreading about tonight's webinar people these days are trying to pile in.
Some of you might miss out. So, get here early and stay for the whole time because if you leave your spot will be provided to the next person waiting.
(And provide them social proof how many people have registered).
This is exactly what I am going to teach you to accomplish: (a few bullet points).
And this is why I am so diverse from what everyone else is wanting to do!
Look forward to seeing you tonight about the webinar!
Inject personality and fervour.
Doing webinars is simple. This is the absolute easiest thing in the world to do. Have fun with it, be excited about your company and your home business opportunity. Be OK with mistakes!
Don't be concerned.
Making mistakes at the 9-5 job will hurt you. You will be penalized for poor job performance everyone is afraid to create mistakes. Mistakes really are a big deal in the 9-5 job world.
But building a mistake on marketing is no big deal! You have to start off somewhere. Going from bad webinar's to great webinars is easy. If you are giving it your all and looking... I guarantee that by webinar #10 you will end up great.
You might be 8 webinars far from making $1,000 on a webinar. 1 webinar a week, only 2 months away. When you know how to make $1,000 per webinar you know how to make $3,000 per webinar you merely scale it up!
Marketing approximately trying it out. You test stuff and you also try it out and then you progress.